Be chosen
by AI.
Contents
01 - Why now
Travelers no longer "search and browse." They ask an AI, get one answer, and book what it recommends. The window to become that recommendation is open right now.
The shift in how people plan a night out in Chiang Mai
The new booking path
Ask ("What should we do in Chiang Mai at night with kids?") → AI answers with 2–3 named options and links → Traveler clicks a cited source → Books there. If the AI names a blog, an OTA, or a competitor instead of you, your ticket office never sees that traveler - even though you are the attraction they were asking about.
What "good enough" SEO misses
What you have today
- #1 on Google for "chiang mai night safari tickets" - but the ranking page is Thai-language, while positions #2–8 are OTAs selling your tickets in English
- Invisible in AI answers: 0 mentions across Google AI Mode and Bing Copilot for the 3 queries we tested
- Absent from page 1 of "things to do in chiang mai at night" - the discovery query that fills buses
- Indexed spam and junk URLs sitting next to your brand name in Google
What "chosen by AI" looks like
- AI answers name Night Safari first and cite your pages, not a blog or an OTA
- Every question - tickets, prices, hours, zones, how to get there - answered on your domain with structured data AI can lift directly
- English content that matches the Western traveler's questions, ranking for discovery queries, not just brand queries
- A clean, safe brand footprint in Google and in the knowledge graphs AI systems read
02 - One strategy
AIO, GEO, AEO are marketed as three products. Underneath they are one job: make your entity the most citable, most trustworthy answer in your category.
The unified thesis
AI engines choose entities.
We make Chiang Mai Night Safari the entity AI cannot skip.
🧩 Entity
One consistent, well-described "Chiang Mai Night Safari" across your site, Google Business Profile, Wikidata, press, and socials - so AI systems store confident facts about you (government nature park, world's third nocturnal zoo, zones, shows, ticket types).
📄 Evidence
AI cites what it can verify. Every claim it repeats about you should trace back to a page you own - prices, hours, showtimes, FAQs - in clean, extractable form.
🔁 Repetition
Answers are built from patterns. The same facts, stated consistently across your pages and third-party mentions, raise AI confidence until you become the default answer.
Old SEO vs Modern SEO
| Dimension | Old SEO | Modern (AIO · GEO · AEO) |
|---|---|---|
| Goal | Rank in the top 10 links | Be the named answer + the cited source |
| Unit of work | Pages & keywords | Entities, facts & question coverage |
| Content shape | Long-form prose, keyword density | Direct answers, tables, FAQ, schema markup |
| Success metric | Position, clicks | AI mentions, citations, assisted bookings |
| Competitors | Other websites | Other websites plus OTAs, blogs & Reddit threads that AI trusts more than you |
| Risk of doing nothing | Slow traffic decline | The AI answer hardens around other sources - retraining perception costs far more later |
03 - The 3 pillars
Three workstreams, one team, one reporting line - each fixing a different part of the same problem we found in your audit.
AIO - Artificial Intelligence Optimization
What we do
- Track 80 prompts travelers actually ask ("what to do in Chiang Mai at night", "night safari worth it", "chiang mai with kids") across 5 AI channels, monthly
- Engineer pages to be extraction-friendly: direct answer first, supporting detail second, tables & lists AI can lift verbatim
- Build citation sources AI systems trust: press, travel media, data mentions
- Fix the entity layer: Wikidata, knowledge panels, consistent facts everywhere
Why it matters for you
Our 12 Nov 2026 spot-check: 0 mentions, 0 citations for Chiang Mai Night Safari in Google AI Mode and Bing Copilot answers - while those answers recommended other attractions, tours and OTAs for queries about you.
Every AI-recommended alternative is a ticket sale that bypassed your counter and your margin.
GEO - Generative Engine Optimization
What we do
- Content strategy in Core / Outer rings (see Section 04): Core answers every question about visiting you; Outer owns "Chiang Mai at night" discovery topics
- 20-article English content engine in year one, each targeting a real query with FAQ blocks, tables, prices, hours
- Schema markup (TouristAttraction, FAQPage, Offer, Event) so machines read your facts, not guess them
- Digital PR & backlinks (10–15/quarter) from travel publishers AI systems treat as authorities
Why it matters for you
Your English homepage today is the Thai homepage (identical bytes, canonical pointing to /th/). There is effectively no English content layer for Google or AI to quote - which is why blogs like cktravels.com and OTAs answer questions about your own attraction instead of you.
AEO - Answer Engine Optimization
What we do
- Question inventory: map every question travelers ask about you (tickets, price, rain, kids, animals, transport, hours, safety) from PAA, Reddit, reviews, AI answers
- One canonical answer per question on your domain, formatted to be lifted: 40–60 word direct answer, then depth
- Google Business Profile optimization + review strategy so the knowledge panel feeds AI correctly
- Cross-platform consistency: same facts on website, GBP, Facebook, Tripadvisor, booking engines
Why it matters for you
Right now the definitive English answers to "Chiang Mai Night Safari" questions live on Headout, Tripadvisor, Marriott Activities and travel blogs. They define your prices, your zones, your reputation - and they monetize the traffic. AEO takes that role back.
How the three pillars work together
Listen & measure
Tracks what AI says about the category, which sources it cites, and where you appear (or don't). Sets the targets.
Build the substance
Creates the English content + structured data + authority links that give AI something worth citing.
Shape the answer
Formats facts into extractable answers and keeps every platform consistent, so AI repeats your version.
The flywheel: AIO finds the gaps → GEO fills them with citable content → AEO converts facts into answers → AI citations rise → AIO measures lift → next cycle targets the remaining gaps. One team, one dashboard, monthly.
04 - Night Safari audit
Everything in this section was observed on chiangmainightsafari.com, in Google SERPs, and in live AI answers on 12 November 2026. No GSC/GA4 data was used or required.
Chiang Mai Night Safari - current state
| Dimension | Status | What we observed |
|---|---|---|
| Brand SERP (EN) | Partial | #1 for "chiang mai night safari tickets" - but the page served is Thai; OTAs own the English click |
| Discovery SERP | Absent | Not in top 8 for "things to do in chiang mai at night" (Reddit, blogs, Tripadvisor, GetYourGuide rank instead) |
| AI answers | Invisible | 0 mentions / 0 citations in Google AI Mode & Bing Copilot across 3 tested queries |
| English content | Missing | /en/ homepage is byte-identical to /th/ (148,261 bytes); canonical points to /th/; empty <title> tag |
| Meta & on-page | Outdated | Meta description still describes COVID-era queue screening & masks; 5 <h1> tags on the homepage |
| Structured data | Incomplete | Organization/WebSite/Breadcrumb only. No TouristAttraction, no openingHours, no priceRange, no FAQ, no Offer |
| Index hygiene | Critical | Gambling-spam title indexed on /en/; junk query-string URLs ranking on page 1; sitemap.xml throws PHP errors |
| Multilingual signals | Declared, not delivered | hreflang declares th/en/zh/ja/ar/ko - but EN, ZH, JA routes serve Thai content |
Brand-safety alert: spam is ranking under your domain
What we found in Google on 12 Nov 2026
- The indexed title for chiangmainightsafari.com/en/ is "PRIMATOTO X CHIANGMAI | Portal Destinasi Hiburan" - Indonesian gambling-promo content attached to your English homepage
- Junk URLs like /en/?/hikari-phone/ and /en/?/akb/tc/index.html rank on page 1 for "chiang mai night safari tickets" - your own brand query
- sitemap.xml returns a PHP warning from an SEO plugin (aioseoextensions.php, line 417) - crawlers hitting errors on every visit
Why this costs you money
Spam pages under your domain erode Google's and AI systems' trust in the whole site. They also sit above the fold of your brand SERP - the first thing every OTA-considering traveler and journalist sees when they Google you.
What we do in week 1
Security review with your web team, removal + 404/410 of injected URLs, robots & Search Console cleanup, disavow where needed, fix the sitemap plugin, re-request indexing. Evidence pack included with this deck.
Where Night Safari isn't cited today
| Query tested | Google AI Mode | Bing Copilot |
|---|---|---|
| "chiang mai night safari" | INVISIBLE - 0 mentions, 0 citations (3 references cited, none yours) | INVISIBLE - 0 mentions (10 references cited, none yours) |
| "things to do in chiang mai at night" | INVISIBLE - 0 mentions (3 references) | INVISIBLE - 0 mentions (11 references) |
| "chiang mai night safari tickets" | INVISIBLE - 0 mentions (3 references) | INVISIBLE - 0 mentions (9 references) |
Even for the query that is your name, AI answers were assembled entirely from third-party sources. The AI doesn't know your prices, your zones, your showtimes - it knows what blogs and OTAs say about you. Your own tracking tool agrees: 18 strategic prompts across ChatGPT, Google and Gemini sit at 0% visibility, score 0 on every row (appendix). This is fixable, and it is the core of this proposal.
Who takes your customer today
| # | Result | Who profits |
|---|---|---|
| 1 | chiangmainightsafari.com/th/ (Thai page) | You - but English-speaking visitors bounce or convert via OTAs |
| 2 | Headout - "Tickets | Hotel Transfers Included" | OTA (commission) |
| 3 | Marriott Bonvoy Activities - Safari Park Ticket | OTA (commission) |
| 4–5 | Junk URLs on your own domain (/en/?/hikari-phone/ …) | Spam - brand damage |
| 6 | Tripadvisor - Night Safari Ticket (reviews) | OTA (commission) |
| 7–8 | Headout (2nd listing), AAA Tripcanvas | OTA (commission) |
6 of 8 slots on your money query are OTAs or spam. They rank because they have the English content, structured data and review markup you currently lack. Every booking through them costs commission and hands you no customer data.
On-page & technical gaps
| Element | Found |
|---|---|
| <title> tag (EN & TH home) | Empty |
| Meta description | COVID-era text (temperature screening, masks, distancing) |
| H1 tags on homepage | 5 (should be 1) |
| Canonical | EN pages canonicalize to /th/ |
| hreflang | th/en/zh/ja/ar/ko declared, but routes serve Thai content |
| Structured data | Found |
|---|---|
| Organization / WebSite / Breadcrumb | Yes |
| TouristAttraction | Missing |
| openingHours / priceRange | Missing |
| FAQPage | Missing |
| Offer (tickets) / Event (shows) | Missing |
| sitemap.xml | PHP warning output (broken SEO plugin) |
Why this matters for AI: generative engines prefer sources whose facts are explicit. Missing TouristAttraction/Offer/FAQ schema means AI must guess your hours and prices from third parties - or skip you. This is the cheapest, fastest win in the whole plan.
Content strategy: Core and Outer
🎯 Core ring - "about visiting Night Safari"
High-intent questions from people who already know you. These pages take the click back from OTAs and feed AI the canonical facts.
- Tickets, prices, zones, what's included
- Day vs Night safari, showtimes
- Getting there, opening hours, rain policy
- Family/ accessibility/ facilities guides
🌏 Outer ring - "about Chiang Mai at night"
Discovery content that puts Night Safari inside the answers for category queries you currently don't rank for at all.
- "Things to do in Chiang Mai at night"
- Itineraries, family attractions, festivals
- Area guides (Hang Dong / Mae Hia)
- Ethical wildlife & conservation stories - your unique authority as a government nature park
Language priority: English first (Western focus per brief), then Thai refresh of key pages, then Chinese/Japanese expansion in Q3–Q4 matching your declared hreflang markets. Every article ships with FAQ block + schema.
20-article content plan - ready to write (1/2)
20-article content plan - ready to write (2/2)
Sequenced so Core 1–6 ship first (they defend the money queries), Outer follows to capture discovery. Each piece internally links to your ticket booking system - ticket.chiangmainightsafari.com - keeping the commission in-house.
Where Western travelers actually research Chiang Mai
🤖 AI assistants
Google AI Mode/Overviews, ChatGPT, Copilot. Cite blogs + OTAs when the attraction has no English content. Your biggest gap.
r/ThailandTourism, r/chiangmai threads rank top-3 for "night" queries and are quoted by AI answers. Worth monitoring & earning honest mentions.
🧳 OTAs & review sites
Tripadvisor, Headout, GetYourGuide, Marriott Activities. They own the transactional SERP with English pages + reviews + schema.
✍️ Travel blogs
cktravels.com, mychiangmaitour.com, asocialnomad, trip.com toplists. Currently the "trusted voice" AI cites for discovery queries.
The strategy: we don't fight these channels one by one - we make your domain the source they (and the AIs) quote. Consistent facts + schema + authoritative content flips the citation flow back to you, while GBP/review optimization keeps the panels accurate.
05 - The plan
Fix the foundation fast, publish the content engine, earn the citations, compound quarter over quarter.
4-quarter roadmap
Q1 · Fix & Foundation
- Brand-safety remediation: spam removal, disavow, plugin/sitemap fix (weeks 1–2)
- Titles, metas, canonicals, hreflang, H1 cleanup
- TouristAttraction + FAQ + Offer + Event schema
- GBP optimization; GSC/GA4 setup (with your IT)
- AI-prompt tracking baseline (80 prompts)
- Core articles 1–6 live
Q2 · Build & Publish
- Core articles 7–10 + Outer 11–14
- Entity work: Wikidata, consistent NAP across platforms
- First digital-PR wave (5–8 travel publishers)
- English ticket-funnel page optimization (direct booking path)
- First AI-visibility re-measurement vs baseline
Q3 · Expand & Earn
- Outer articles 15–20
- ZH/JA localization of top-performing pages
- Backlinks 10–15; festival-season content push (Yi Peng)
- Reddit/forum monitoring & earned-mention program
- Answer-engine iteration from tracked-prompt data
Q4 · Compound
- Refresh + expand winners; retire dead weight
- Second market push (AR/KO per your declared hreflang)
- Annual AI-visibility report vs Q1 baseline
- Strategy reset with sales & PR team for year 2
What we measure & report
🤖 AI visibility
- Mentions & citations across tracked prompts (Google AI Mode/Overviews, Copilot, ChatGPT-class engines)
- Share-of-answer vs OTAs & blogs
- Sentiment & fact accuracy of what AI says about you
🔎 Search
- Rankings for 80 keywords (EN core + discovery)
- Impressions & clicks on new content (GSC once connected)
- Brand-SERP cleanliness score
🎟️ Business
- Organic sessions to ticket funnel
- Direct-booking referrals from content pages
- Cited-source traffic (visitors arriving from AI answers)
Reporting cadence: monthly dashboard + quarterly strategy review with your sales & PR team. All numbers labeled by source (platform tracking vs SERP spot-check vs client-supplied) - we never blend measurement types.
Why TBS Marketing
🇹🇭 Based in Thailand, working globally
Bangkok-based team working in EN/TH markets daily. We understand both Western traveler behavior and Thai digital ecosystems - including government-affiliated organizations' procurement and approval workflows.
🔬 Evidence-first
Every claim in this deck comes from a dated, reproducible audit (SERP snapshots, AI-engine spot-checks, on-page extraction). You can verify each finding yourself - we'll show you how in the kickoff.
🧠 AEO specialists since before it was a buzzword
TBS focuses on SEO/AEO and information-retrieval systems: how AI engines discover, trust and repeat facts about entities. We run this exact playbook for hospitality and education clients across Thailand and Europe.
📦 One team, full stack
Strategy, content production (in-house writers + editors), technical SEO, digital PR and AI tracking under one contract and one dashboard - no agency-of-agencies telephone game.
Next steps
1 · This week (free)
We hand over the brand-safety evidence pack (spam URLs, indexed titles, broken sitemap) so your web team can start cleanup immediately - whether or not we work together.
2 · Kickoff call
45 minutes with sales, PR and IT: confirm scope, package, access needs (GSC/GA4, CMS, GBP), and procurement path. We adapt documentation for government-agency purchasing if required.
3 · Start within 2 weeks
Q1 begins: remediation + technical foundation + first 2 Core articles. First AI-visibility baseline report delivered by end of month 1.
The spam under your domain is live in Google right now.
Whatever else you decide, that should be fixed this month. Ask us for the evidence pack - it's yours either way.
06 - Pricing
Locked TBS packages. Charged in Thai Baht (THB).
TBS packages - locked pricing
- 80 tracked AI prompts across 5 channels
- 80 SEO keywords tracked
- 3+ locations / markets
- 30+ AI-readable content pieces per year
- 10–15 backlinks per quarter
- Full AIO+GEO+AEO suite + monthly dashboard
- Q1 brand-safety remediation included
- Everything in Enterprise, unlimited volume
- Dedicated team: lead strategist + content lead + outreach lead
- Multi-language tracking (EN + TH + ZH + JA + KO…)
- Wide entity optimization across social + web
- Custom citation strategy with named-publisher outreach
- Weekly reporting, dedicated channel, on-demand strategy sessions
Thank you.
Appendix - the numbers behind this deck
Ahrefs Site Explorer (client export)
- AI responses: 145 all platforms (+23), 27 pages cited; AI Overviews: 39 (+5)
- Per platform: AI Mode 36 · ChatGPT 26 · Perplexity 19 · Gemini 13 · Copilot 12 · Grok paused
- DR 45 (-3) · UR 17 · backlinks 7.3K (-11.5K) · ref. domains 959 (-146)
- Organic keywords 84 (+23), top-3: 55 · organic traffic 4.1K/mo (+3.1K) · value $370 · paid 0
- Traffic (30d): 1.3K visits · 1.6K pageviews · 1.19 pages/visit · 4m 35s · bounce 66.2% (+25.5%)
Semrush Domain Overview (client export)
- Domain Trust 64/100 · Page Trust 23/100
- Organic 4.7K clicks/mo (-447) · keywords 1.3K (-122) · est. cost $838/mo (-47)
- Ref. domains 756 · backlinks 32.5K · paid traffic 0
- Country split: Thailand 1.3K · US 208 · Singapore 110 · Italy 59 · Canada 55
- Two independent tools, same story: a small profile that is shrinking month over month
How to read "145 AI responses" vs "0% visibility": the 145 touches are incidental - brand and long-tail queries, mostly in Thai, where you already rank #1. On the prompts that drive Western bookings (your 18 tracked prompts, our 3 English spot-checks) every engine returns 0%. Presence without influence is exactly the gap this engagement closes. Interpretation to be confirmed with full platform tracking in Q1.
Appendix - Ahrefs export (client-supplied)
Appendix - Semrush export (client-supplied)
Appendix - your AI tracker: 0% everywhere
